Mobile App Marketing for Absolute Beginners

 

Mobile App Marketing for Absolute Beginners

In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.

What you’ll learn

• Will learn how to create mobile app user base spending with very little money
• Will learn how to create virality in mobile app
• Will learn how to optimize app to make search engine friendly
• Will learn how to use Facebook, Twitter, YouTube for App marketing purpose
• Will learn how to generate huge audience thorugh effective email marketing
• Will learn how effectively use push notification for app engagement

Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

• Build virality into your app
• How virality in the mobile app works?
• Best practices of virality
• More Apps
• Update = $$
• In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

• Why you should care about push notification?
• What is a push notification?
• Push notification best practices
• Analysis of a push message
• Advantage of push notification over SMS
• SMS vs. Email vs. Push Notification

ASO Basics

• Base components of ASO
• Importance of ASO | Why we should learn ASO
• ASO Principles

ASO Keyword Research Process

• The whole ASO Keyword research process in 10 steps
• Utilize long-tail keyword
• A practical example of ASO tools for Keyword Research like Appannie, SensorTower
• Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

• App Title
• Keyword Field
• App Description
• App Short Description
• App Icon
• App Screen Shots
• App Localization
• App Preview Video
• Review & Rating

Difference factor regarding ASO in Market Places

• Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

• Why did email marketing need to get more downloads?
• Add an email subscription form to your app
• Create mobile-friendly email content
• Video content in email performs far better result

Paid Marketing

• Before paid marketing, ensure these points
• Get positive reviews from high traffic websites
• Know the type of ads for mobile apps
• Know marketing terms for mobile advertisers
• Know which advertiser suits best for your app/game

Social Network Marketing

• Why Facebook for mobile app marketing
• Facebook ads statistics
• Focus on business goal + reflect
• Facebook Ad analysis for mobile targeted user base
• Analysis of install ads: perfect choice for mobile apps
• Facebook contest: Effective marketing approach for mobile apps
• Why Twitter for mobile marketing
• YouTube marketing

Who this course is for:

• Mobile App Marketers
• Entrepreneurs
• Mobile App Business Owners

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